Top 15 Amazing Benefits of Facebook Advertising

There was a time when we used only Facebook for chatting, advertising, calling, and video-calling. But as the years passed by, we were showered with more platforms for advertising our products and services like Instagram, WhatsApp, Twitter, LinkedIn, etc. So, does it mean that usage of Facebook Advertising is decreasing day by day due to the advent of other platforms? The answer is “NO”.

Do you know that Facebook currently has 2.9 billion monthly active users worldwide?

With such massive users, you can now imagine the Facebook advertising power and its influence on the audience. Companies like Microsoft, Nike, National Geographic, etc. are still using Facebook as an advertising platform in which they are able to target the potential audience.

And it is not only about large companies but also the start-ups and small businesses that can advertise on Facebook and expand their businesses.

As you now know that Facebook Advertising is important to reach your audience. But do you know how is it important? What benefits does it reap?

Let us have a look at these benefits.

1. It Boosts Brand Awareness

Whether it’s a small business or a large business, everybody wishes to grow and expand their business and create a brand value the same. Facebook is a great platform to create brand awareness about your product or service. You can go for running campaigns simultaneously on Facebook. Through it, people will be more aware of your business and which results in higher conversions and thereby leads to brand awareness.

2. Cost-Effective

Facebook is the most cost-effective form of advertising. You can double, triple, or quadruple your business growth with Facebook Advertising. On Facebook, you can easily target repeated customers, website visitors, and specific demographics without spending a penny.

3. Content Promotion

Facebook Marketing isn’t just limited to products and services. It can be used to boost your SEO ranking as well.

You can gain more clicks via Facebook than gaining organically. You can use more posts to engage an audience. To make websites and posts trustworthy. You are indirectly conversing with your target audience.

Do you know that 93% of marketers regularly use Facebook for marketing their products?

4. Pay-Per-Click Ads Through Facebook are Easy to Operate

All businesses and entrepreneurs can use Facebook Advertising. It costs nothing. All you need is a Facebook page and an advertiser for handling that page. After that, businesses create ads from the business page, the ad creation page within Facebook, and the Ads Manager mobile app. With the help of these elements’ advertisers can conduct campaigns and reach audiences.

Do you know that Facebook’s revenue was $85 billion at the end of December 2021?

5. It Works for Both B2B and B2C

You might be of the opinion that the Facebook platform can only be used for B2C marketing. But if you expand your horizon.

B2B businesses run Facebook campaigns and invest 74% of their time more than any other user.

You shouldn’t underestimate B2B marketing. The competition is cut-throat and you HAVE to prepare yourself in advance in order to be successful in this B2B world.

There is nothing difficult. You have to take care of certain things like audience targeting, ad format, messaging, off-page user experience, etc. But, if you are targeting your audience for B2C for your products and services on Facebook, do take into consideration the B2B market as well.

The main advantage of following the B2B market is to expand your business and create a brand value of the same.

In 2021, 93% of marketing specialists use Facebook as part of their digital campaigns.

6. Audience Transparency

The reach through Facebook is highly effective and transparent. The audience includes:

• Fans- your Facebook followers.
• Friends of Fans- it includes friends of your followers.
• Behavior or Interests- Users who have a high chance of getting converted.
• Remarketing- Users who have already viewed your site.

This will help you to determine which segments performed best leading you to evaluate hypotheses for redefining the strategies.

7. Facebook Advertising is Fast

In addition, Facebook is ideal for both short-term and long-term business strategies. Because it can lead to instant conversions as soon as you go live. Facebook sets up ad campaigns in the Ads Manager, reviews them, and once they go live, Facebook begins showing your products and services to thousands of potential audiences in one go.

We approve ads within 24 hours. So, Facebook provides a platform where businesses can kickstart their sales within a few days.

8. Block Audiences You Don’t Want

An option of the pay-per-click method helps the markets to prevent ads from showing for low-quality markets or non-performing audiences. You can set up an option of “blocklists” in an ad campaign to prevent your business ads from showing to URLs.

You can hide pages from Audience Network, in-stream videos, and in Facebook Instant Articles. So, there are other tools as well that can improve ad efficiency, improve ROAS and get more clicks. This also leads to saving money as you are not disseminating it to ineffective audiences.

9. Sponsored Messages

Messenger ads offer significant benefits. Sponsored Message feature works like magic. It provides a platform for users to send offers, promotions, and updates directly to people who communicate with them on Facebook. The messaging portion of Facebook offers great options for advertising on Facebook.

Do you know that over 2 billion messages are exchanged between companies and people every month which again proves that Messenger is not only for socializing but also for businesses purpose as well?

10. Facebook Advertising is Measurable

Facebook Advertising doesn’t work on guesswork. You can easily measure it, and the numbers clearly show themselves. It clearly presents the number of impressions, clicks, and conversions you are getting. If you are tracking the conversions then do remember to install Facebook ads pixel on your website to count conversions.

11. Remarketing Opportunities

Facebook offers remarketing options, enabling businesses to re-engage with users who have previously shown interest in their products or visited their website. This helps companies to stay top-of-mind and increase the chances of conversions.

12. Diverse Ad Formats

Facebook supports various ad formats, including images, videos, carousels, and interactive ads. This versatility enables businesses to create engaging and visually appealing ads to capture the attention of their target audience.

13. A/B Testing

Facebook Advertising enables businesses to conduct A/B testing, where different ad variations are tested simultaneously to determine the most effective messaging, visuals, or targeting strategies. This helps businesses refine their ads and improve campaign performance over time.

14. Integration with E-commerce Platforms

Facebook integrates with popular e-commerce platforms, enabling businesses to create dynamic product ads and drive traffic directly to their online stores. This streamlines the customer journey and facilitates seamless conversions.

15. Community Building

Facebook Advertising can help businesses build communities and foster brand loyalty. By leveraging Facebook Groups or creating engaging content, businesses can connect with their target audience on a deeper level, establish brand advocates, and encourage user-generated content.

There are 1.3 billion people who use Messenger each month and if you advertise through Messenger, it has a 70% better open rate than any other platform.

Nowadays, social media is the most powerful tool to escalate the reach of your business. Both large and small businesses are promoting their products and services online. And as a result, cut-throat competition origins which in turn companies become more productive.

Look at some mentioned statistics that will give you an insight into the usage of Facebook. The more you understand the tastes and preferences of the targeted audience, the more you will get the higher returns on your marketing efforts. Do consider the above-mentioned points which are highly crucial for the expansion of your business.