Do you know the actual meaning of a blog? Blog means that you provide an informational and authentic source about the website and its products through words and images. People read blogs so that they can gain knowledge. About the facts and figures for the products and services. But unfortunately, many websites and businesses aren’t aware of the rigorous need of having blogs in order to create brand awareness in the market. Images and marketing are acceptable to create awareness about your products and services.
But if clients are not informed about the website, then you may lose the war. Which happens to be a blunder on your part. In this competitive world and internet era, you need to outshine others by innovating something different. If others are attracting traffic through blogs and are surviving in the market by posting blogs. Why shouldn’t you?
- Why There is a Need To Have Blogs on Business Website:
Why There is a Need To Have Blogs on Business Website:
1. Social Media Makes The Public Read Blogs
Social media has become a powerful tool to make your public attractive to reading your blogs. But before that, your blog should speak volumes. It must contain information and words which are appealing to the masses and favorable as well. It should be customer-engaging. Posting your blog on social media like Instagram, Facebook, LinkedIn, etc. will attract clients and has become the marketing strategy for every business which is crucial for the company for its expansion.
2. Blogs Define the Credibility Of Business Website
There are lots of websites and businesses that create scams by tricking people through fake websites. A well-written blog on your website makes your clients, stakeholders, employees believe that it is worth spending and worth reading. Also, it makes them trust that your company is well aware of the latest technologies and developments. Clients nowadays are inclined to those websites which are quite updated with well-written blogs.
That’s how your company’s credibility is defined and which creates brand value in the market. Facing problems in updating the website or in writing well-written blogs? Flyboard Ventures is here for you. With the extensive development of the web and the creation of outstanding blogs with picturesque views, its highly qualified team has come a long way, leaving no chance of error to any of its clients.
3. Blogging Creates Trustworthy Clients
Once the clients and stakeholders find that your business is credible. The next step comes to building healthy relationships with them. Whatever you read, you may come across lots of queries that need to be resolved. Likewise, when a customer reads your blog, he may have many questions and doubts. Every blog comes up with a comment section.
These questions need to be answered with a click of a finger to attract a more personable relationship with the clients. And to make the process hassle-free for them. Running any business should be client-oriented. The blogs should be written which are customer favorites. Which makes them read your blog continuously. That’s how you win the hearts of clients and stakeholders by presenting them with attractive blogs.
4. Blogging Helps in Earning Links
Blogs are a great way to gain highly linkable content. Presenting blogs through visuals and with information can help you gain links through reputed sources. If a blog is written in a well-framed manner. Then every SEO professional will recommend your website. Even if you already have so much traffic. Your business can also use a blog to link to other businesses. Which will get you a reputed image and links from those businesses.
5. Blogging Establishes a Thought Leader
Blogging builds a well-established leader in the market. Clients will definitely pose queries in the comment section. You need to look for the queries which are mostly raised by clients. Develop a blog around that subject and consequently, you will attract traffic to your website. As you are fulfilling the demands of customers by writing valuable content which is worth reading for them. Blogging doesn’t need to beat about the bush otherwise you will lose ground in the world of competition. Clients only prefer those blogs which differentiate themselves from other blogs and have some value-addition to them and that’s how you become a thought leader and will recognize others.
6. Visual Content
Visual content cannot be overlooked when it comes to blogging trends, as it holds significant importance. The ascent of visual content is undeniable, backed by research revealing that individuals can retain up to 65 percent of visual content even after three days. Incorporating visual content can significantly enhance your brand’s visibility and retention. Visual content provides readers with the option to scan through content without having to read it entirely. Merely 16 percent of online readers consume content word-for-word, while the majority scan for quick and efficient information.
7. Affiliate Marketing
Affiliate marketing allows you to create an ongoing sales funnel outside your website. Suppose you operate a B2C enterprise. In that case, you may consider hiring a blogger to compose a review post about your product. And extend a discount to their followers for purchasing through the post. Not only does this improve your. Sales reach, but it also introduces you to new audiences. A sales pitch is not appealing to readers. Hence a fruitful affiliate blog should primarily focus on providing educational and informative content while utilizing various blogging techniques, such as SEO and visual content.
8. Critical Readers
One of the current blogging trends is to include critical readers in your audience due to changing public perceptions of online content. As a result of rising content competition and the prevalence of “fake news,” readers have become less trusting of non-credible content. Readers now demand proof of accuracy and fairness in your content, requiring citations, sources, and statistics to support your claims. It’s also crucial to consider the abundance of readily available online content. Writing logical, truthful, and high-quality content with authoritative sources and consistent citations is essential.
9. Blogging Statistics
Let us switch to the most interesting facts about blogging that will blow your mind.
According to OBERLO, these are their findings with regard to blogging:
Publishing blogs cost 62% less than traditional marketing techniques.
Those who add blogs to their website have 126% higher lead growth.
There are 55% more website visitors when you add blogs.
92% of content marketers use blogging as part of their marketing strategy which obviously leads to a higher success rate.
The more the blogs are updated, the more lead generation will be there, leading to 67% more leads every month.
97% of bloggers use social media to promote their websites.
There are currently more than 600 million blogs on the internet out of 1.7 billion websites.
According to them, the quality of content plays a crucial role in taking the website forward.
Publishing 16 or more posts per month receives 3.5 times more traffic than those who don’t publish.
60% of consumers say that blogs led them to opt for a particular website.
As you have read all the points, are you still thinking “Why should we bother adding blogs?”
Dear Readers! There is already a lot of traffic on the internet. The only purpose of your website is to satisfy and serve the clients in a way that nobody has ever thought. Creating traffic isn’t done overnight. But if you keep adding and updating the blogs. Then surely you will be among the renowned leaders over the internet.
As you kept reading and reached here, you might have now realized the importance of blogging on your website. Flyboard Ventures has done wonders in the field of web development and blogging with an impeccable record with its highly qualified team to help companies to reach the pinnacle.