Many marketing strategies come and go, but one thing that has remained constant is the CONTENT. Every kind of marketing strategy needs content that delivers effective implementation. So, in this case, even if the strategies change, the content requirement will always be there.
- Look at the latest trends with respect to content marketing trends to be followed in 2023:
- 1. Quality To Take Priority Over Quantity
- 2. Data-Driven Approach
- 3. The Popularity Of AI-Driven Content Marketing Will Surge
- 4. Content Focused On Humans And Empathy
- 5. Strategic SEO
- 6. Value-Driven Content For Customers
- 7. User Experience Matters
- Podcasts Still Rule
- Utilizing Data, AI, Automation, And The Metaverse For Optimal Efficiency
- Wrap Up!
However, as consumer behavior, preferences, and market conditions change, changes in content marketing trends also take place. To boost the benefits of content marketing for your brand, you need to stay updated about the latest trends to keep pace with or beat the competition in the market.
Look at the latest trends with respect to content marketing trends to be followed in 2023:
1. Quality To Take Priority Over Quantity
Previously, social media algorithms and search engine rankings gave some importance to content and how often it is being published. As a result, brands used this opportunity to generate a high volume of content to achieve improved visibility.
Now, this burden caused some brands to generate content they couldn’t keep up with due to time and resource constraints, which led to a reduction in the quality of their content, which wasn’t fruitful to them.
In 2023, the focus will shift toward enhancing the quality of the content. Brands are now going to focus on giving a finishing touch to their content by adding more quality to it.
2. Data-Driven Approach
With the rising demand for superior, precise content, brands will rekindle their interest in data. But with Google’s ban on cross-app tracking and Apple’s mandate of seeking user consent for IDFA identifier tracking, it may pose a challenge.
Nevertheless, content marketers can rely on first-party data to extract valuable insights that can guide their content strategy.
By implementing a data-driven content marketing strategy, you can cater to diverse audience segments’ distinctive requirements. This, in turn, enables you to address their concerns more efficiently and steer them toward making a purchase decision.
3. The Popularity Of AI-Driven Content Marketing Will Surge
Content marketing has tremendously transformed due to the advent of evolving AI. For example- Google’s Rankbrain allows AI to categorize search results and deliver improved matches to users. Owing to AI tools, you can now prepare articles and visuals autonomously.
Although AI tools are helping marketers a lot in generating content, machine language has sparked much controversy. Despite all this, AI tools are still preferred by many marketers in different fields. For example- Grammarly and Wordtune are believed to be efficient tools for refining the whole content.
Other tools like Keyword Planner, MarketMuse, and Ubersuggest help in finding strong keywords that help in ranking. These tools enhance the overall optimization of the content.
4. Content Focused On Humans And Empathy
Earlier, businesses used to be very formal and professional with their customers but in 2023 it wouldn’t take you anywhere. In 2023, you need to connect with your customers. Otherwise, you won’t be able to attract the required traffic to your website.
About 95% of consumers are more loyal to brands that produce genuine and fair content for their audience. Apart from this, grab their pain points what are the problems they are facing, and include those problems in your content. That’s how they will make a strong connection with you.
You shouldn’t promote your product or service too much because it can lead to the loss of an immense number of customers. Write the content as if you are talking to them face to face and empathizing with them.
5. Strategic SEO
Since the inception of Google, SEO has been the most important factor in content marketing. SEO always comes up with new trends, which we have to keep pace with in order to stand out in the market.
Google now prefers that content that speaks about quality, not quantity.
Instead of focusing more on keyword research, target finding the best resource to prepare the content as well. Don’t focus solely on URL rankings, focus on click-through rates and engagement metrics. This is what search engines care about the most in 2023.
6. Value-Driven Content For Customers
In 2023, focus on the content that adds value to the customer’s experience. Nowadays, the internet is flooded with so much content that user finds it difficult to read all the content. The users are going to interact with your content only if they genuinely find it helpful, and that does concern them.
In this case, personalization is the best method. It helps in scrutinizing the content to the wants and needs of the customers. This will win the trust of the customer because you have mentioned the content that concerns them.
For personalization, you need proper data, and for this, you need to keep a thorough track of audience needs with the help of smart CRM or data solutions.
7. User Experience Matters
You must have observed that consumers have higher expectations now than ever before. You may be generating world-class content, but if you deliver a poor experience to the users then the content would be of no use.
You need to give importance to the following:
- Page speed
- Mobile performance
- Style and voice
- Image placement
- Image quality.
Provide content that solves their major issues so that they can get the best experience and will rely on you.
8. Podcasts Still Rule
This sector has gained popularity in recent years and will continue to grow in the future. Around 60% of listeners report landing on a page for a product after hearing about it on a podcast.
It would be feasible to adopt podcasts to connect with your audience nowadays. Don’t emphasize too much on sales instead offer value to them so that they find a reason to connect with you.
9. Utilizing Data, AI, Automation, And The Metaverse For Optimal Efficiency
This is one of the biggest trends of content in 2023. Though there won’t be any major change in your content over the years, the technology to modify that content is evolving at a fast pace.
AI (Artificial Intelligence) works great to create content. AI may not be perfect to generate content, but it will help you create content in less amount of time.
Content production can benefit from automation, as it enables streamlining certain tasks. Platforms such as IFTTT or Zapier can be utilized to automate content-related tasks within project management software and generate video captions and other tasks automatically.
Content Marketing Statistics
Following the pandemic, 77% of B2B marketers have reported making changes to their content strategy.
After the pandemic, 70% of brands have altered their messaging and audience targeting.
46% of businesses are interested in increasing their investment in content.
The generation of leads is the primary objective of content for 79% of brands.
After watching a product video on YouTube, 70% of consumers have made a purchase.
84% of organizations follow a content strategy.
If a website takes more than three seconds to load, 53% of mobile users will abandon it.
To enhance customer loyalty, 63% of B2B marketers utilize the content.
As the field of content marketing continues to evolve, marketers must stay on top of the latest trends to be successful. If you don’t keep pace with the latest trends, it will become difficult for you to rank your content among the top. So, do consider the above points and apply them in your content today itself.