Content Marketing
How to Repurpose Existing Content

How To Successfully Repurpose Your Existing Content

Content Repurposing refers to the process of taking existing content and modifying it to create new and fresh content for different mediums and audiences. The objective is to maximize the value of the original content by adapting it to reach new audiences, channels, or platforms.

It includes updating existing articles, converting blog posts into infographics, creating video versions of written content, etc.

Now, you understood the meaning of content repurposing. Didn’t you?

But why is there a need to recreate it? Have a look at the points below for more clarity:

  • Increased Reach: Repurposing content allows you to reach new audiences who may not have seen the original content.
  • Cost-effectiveness: Reusing existing content saves time and resources, compared to creating new content from scratch.
  • Improved SEO: It improves your website’s  Search Engine Optimization, as it provides more opportunities to use keywords and build links.
  • Better Engagement: It can help keep your audience engaged by presenting information in different formats.
  • Extended Content Life: By repurposing content, you can extend its lifespan and get more value from your original content.
  • Better Understanding: It helps simplify complex information, making it easier for your audience to understand.

Here is a list of how to repurpose your content flourishingly:

1. Map out infographics from the blog

Visuals are more captivating than content that contains only a written format. And that’s why infographics have been designed to cater to the needs of the masses.

Websites having infographics boost the readership by 80%.

Steps to design infographics from the blog:

  • Gather data from the blog:

Extract relevant data and statistics from the blog to include in the infographic.

  • Plan the design:

Decide on the overall layout, color scheme, and style of the infographic.

  • Use design software:

 Use design software such as Canva, Adobe Illustrator, or Infogram to create the infographic.

Use design software:
  • Add data and visuals:

Input the data and statistics into the infographic, and add appropriate visuals to represent the information.

  • Refine the design:

Review the infographic and make any necessary adjustments to improve the overall design.

  • Save and share:

Save the infographic as a high-resolution image and share it on the blog or social media platforms.

        This leaves us with no reason why 67% of B2B marketers invest in creating infographics.

2. Build video content from written content

To engage more public with your post, create a video of the written content. Your audience will be able to connect with you clearly. With the help of the comment section, you will come to know about their opinions. There will be more social shares and an increased return on investment.

The process should go like this:

  • Storyboarding:

 Create a storyboard to visualize the scenes and transitions in the video.

  • Voiceover recording:

 Record the voiceover for the video.

  • Visuals and animation:

Add relevant visuals and animations to the video, using software such as After Effects or Adobe Premiere.

  • Music and sound effects:

Add background music and sound effects to enhance the overall audio quality.

  • Editing:

Edit the video to ensure a smooth flow of content, and make any necessary adjustments to the visuals and audio.

  • Finalizing:

Preview the video, make any final tweaks, and then export the final video in the desired format.

  • Sharing:

 Share the video on social media, your website, or a video hosting platform like YouTube.

3. Add visuals for social media post

Adding visuals to a social media post can make it more attractive and eye-catching.

Here are some ways to do it:

  • Use images:

Add high-quality, relevant images that complement your post’s text.

  • Use videos:

Share videos to showcase products, services, or events.

  • Create infographics:

Use infographics to present data and information in a visually appealing way.

Add visuals for social media post
  • Use gifs:

Use gifs to add humor, motion, or emphasis to your posts.

  • Use graphics and design elements:

Add graphics and design elements to create a more visually appealing post.

Remember, visuals should complement and enhance your post, not detract from it.

4. Converting blog posts into a Twitter thread or LinkedIn

Converting it into Twitter or LinkedIn will boost engagement, reach a wider audience, drive traffic to your traffic, boost SEO, showcase your expertise, and build cordial relationships.

You can follow the steps mentioned below:

  • Break down the post into smaller, bite-sized chunks:

Identify key points or sections from the blog post that can be turned into individual tweets.

  • Write a tweet for each section:

Write a tweet for each section, making sure it is concise and to the point.

  • Use images and videos:

Add images and videos to your tweets to make them more visually appealing.

  • Use threading:

Use Twitter’s threading feature to connect your tweets and create a cohesive story.

  • Add links:

Add a link to the original blog post in your first tweet and in the last tweet, so that your followers can easily access the full post.

  • Use hashtags:

 Use relevant hashtags to increase the visibility of your tweets and make them easier to find.

  • Promote the thread:

Share the thread on other social media platforms and encourage your followers to share it with their followers.

5. Turn blog topics into an eBook

Turning blogs into eBooks will increase visibility, credibility, lead generation, revenue, offline access, and ease of distribution.

Steps to follow:

  • Choose content:

Select blog posts relevant to the eBook topic and organize them in a logical sequence.

  • Edit content:

Review and edit each post to ensure consistency, remove redundancies and add additional information where necessary.

  • Add design elements:

 Use a consistent design style to make the eBook visually appealing. Add images, headings, subheadings, and other design elements as needed.

  • Format eBook:

Choose an eBook format, such as PDF or EPUB, and use software or service to format the content accordingly.

  • Add a cover:

Design a cover for the eBook and add it to the front page.

  • Add table of contents:

       Create a table of contents for easy navigation.

  • Proofread:

Carefully proofread the eBook for errors, typos, and other issues.

  • Publish:

Publish the eBook in your preferred format, whether it be for sale or for free distribution.

6. Share content as Quora answer or email content

Sharing blog content on Quora is a great way to increase visibility and reach a wider audience.

Here are some tips for doing so effectively:

  • Find a relevant question to answer.
  • In your answer, include a link to the blog post and summarize the main points from the post.
  • Write the answer in your own words, to add value and provide context for Quora users.
  • Make sure to follow Quora’s community guidelines and avoid spamming or self-promotion.

7. Turn blog posts into PDF form

We download so many PDFs in our daily lives to extract any kind of information which is quite beneficial. When you are working on any website and come across any blog. If you feel is reasonably informative then you may think of converting it into a PDF form. Because it serves multiple advantages in this digital world:

  • Easy to share
  • Improved visibility
  • Offline access
  • Increased accessibility
  • Better printability
  • Improved branding
  • Measurable engagement

8. Generate audio from content

Not all are fond of reading. Some prefer to listen to the information.

Some of the benefits are:

  • Accessibility
  • Convenience
  • Engagement
  • Increased Reach
  • Differentiated Content
  • Increased dwell time

Wrap Up!

Limiting yourself to creating content for a website solely will not suffice the requirement in today’s digital world. There are many ways to publicize your beautiful content in order to reach a wider audience. Important ones are mentioned above. Explore yourself on the internet to gain fruitful results.

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