Quizzes and Surveys work magic for businesses to connect with their potential audience, gather valuable data, and drive more conversions. Having prepared attractive and engaging quizzes and surveys, companies can positively impact the audience who can turn up to them for purchases.
Apart from this, it will also help them to identify their tastes and preferences, and thereby they can use these pieces of information to add to their marketing strategy and hence can meet the customers’ needs.
Some Crucial Points About Using Quizzes and Surveys in Marketing Strategy to Get More Conversions.
1. Personalize The Experience
Personalization is a critical factor in creating successful quizzes and surveys. By including the questions and answers for every individual in the survey, it becomes easier for businesses to identify their needs and tastes.
You can start by asking users for information about their interests at the beginning. This way, they will connect with you. Another tactic can be the dynamic approach.
In this approach, if the user indicates that he is interested in a particular product or service, you can follow up on those answers and ask questions in the next quiz related to their interests.
2. Segment Your Audience
If you segregate the audience based on their interest, tastes, preferences, desires, and behaviors, it will be easier to target the specific users that speak to their needs. This way, you can attract more traffic, automatically leading to more conversions.
Let’s take an example to understand it.
If you are in the clothing business, then you can include the age and gender in your quiz to have a better understanding of your audience. With the help of this, you can segment your audience better and drive more conversions.
Segmentation is also affected by buying behavior. If you are in the skin care products business, you can create quizzes based on the customers’ past buying behavior and experience with the products.
3. Collaborate With Influencers
Influencers are the persons who have a large following on social media, and collaborating with them will reap huge benefits to your business as you will be reaching a wider audience.
You can incentivize the influencers to promote the quiz and survey to their audience. It may include a commission on sales or a promotional code that their audience can use to get a discount on the products or services.
Don’t choose the influencers randomly. Choose those influencers who are well aware of the strategies of businesses in promoting the product or service. This will help you adopt those promoting strategies you might not be aware of.
4. Data Visualization
Visuals are the most effective tool in marketing your products or services. Presenting your data in a visual format will make it easier for the respondents to interpret the information. You can use bar charts, line graphs, pie charts, etc., and make sure that you create readability that is easy to determine.
The usage of color also affects the visualization. Do use the colors carefully and highlight those words with colors that capture the respondents’ attention. If you don’t make the data interactive, there is a high chance that they will skip the survey, which isn’t a sign of an interactive study.
After implementing all this, you can testify to this by picking up a small group of respondents to determine whether your survey is worth it.
5. Use Social Media
Social media platforms like Facebook and Instagram offer quiz and survey features. So, in this case, choose the forum that matches your target audience. Include eye-catching content in your survey and create captive visuals to attract users’ attention.
You can also use paid advertising on social media to ensure it shows up to the right people and entices them to click through. You can also offer incentives to push users to participate in the quiz and survey. Incentives can be in the form of winning a prize or offering discounts on products or services.
6. Make It Fun And Interactive
Funnily using the quiz is one of the exciting marketing strategies one can use to drive more conversions. When people enjoy taking the examination, they will likely complete and share it with others. You can use humor in your questions to make them fun and to keep your audience entertained and laughing.
To keep them engaged, you can add interactive elements like sliders and drag-and-drop options. Provide feedback options after every question or at the end of the quiz to show them that you are also concerned about them.
Other than this, you can use leaderboards, point systems, or badges to make the quiz more interesting.
7. Identify Pain Points
It would be best to focus on their length to identify the pain points in quizzes and surveys. Long sentences in surveys make the whole experience monotonous, making the users exit, which isn’t a good sign for a survey.
So, keep the sentences short and to the point. Get rid of using jargon or any other term that isn’t expected. Your audience will not be interested in irrelevant questions, discouraging them from completing the survey.
Other than this, variety should be there in your study, like giving multiple choice options, open-ended options, true/False, etc. In this way, users will show more interest. Attach the progress tracking so your users know how far they have come and what is left.
Wrap Up!
Quizzes and Surveys are some of the most precious tools you can add to your marketing strategy. These points help you to engage with your audience, gather valuable data, and improve your overall marketing efforts. If you keep in mind the points mentioned above, it will help you drive more and more conversions.
