How To Use Social Media To Grow Your Business

How To Use Social Media To Grow Your Business

Social media has become part and parcel of every individual and every organization. In this 21st-century lifestyle, social media sites and social channels are skyrocketing at a fast pace, and with the days passing by, it shows no sign of dwindling. That means in the years to come, one can expect to grow one’s business without having any second thoughts. Be it a large business or small business, every organization is opting for social media sites to expand its business which creates competition among businesses. So, what should be done to stand out in the competition? Well, determining and analyzing the market and then making the perfect strategy can help you overshine.  

 We all know how to use Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, etc. But do you know how to use these social media apps effectively to amplify and bolster your business?  

Let’s have a look at the below-mentioned tips for your business to grow.

1. Go Live

Whenever we want to interact with people, just with a click of a finger. We communicate with them and disseminate our information. Likewise, for business-minded people, it is a powerful tool to make a connection with your audience. Now, in this live session, do not just market your products and services. This is quite cumbersome for the audience who may switch to other channels. So, what you need to do is to hold Q&A sessions, educational virtual events, or host webinars for them. Experiment with these kinds of approaches and methods and observe what is best for your audience and what leads to more engagement.  

2. Collaborate with Influencers

In the business world, there are so many influencers on every social media whether it’s B2B or B2C. To kickstart it, like and comment on their posts so that your name appears familiar to them. Contact them for collaboration, and observe their way of working over social media. The more engagement with them, the stronger your relationship would be which results in the positive performance of your business.  

3. Use Stories  

Stories have become an essential feature on social media. If you are ignoring this essential feature, then it is most likely that your business will be hampered. To market your products and services, posting stories is one of the powerful tools to target your audience. Apart from marketing, be informal with your audience at times and thank them for their overwhelming response. This way you win their heart and engage with them more and more. It is a decent method to target your audience without seeming spammy.   

4. Listen to Customers Rather than Promote

Social media has also become a customer-service platform apart from entertainment purposes. If you post anything, queries or FAQs will be raised by them which is a positive sign for you. It is good to promote over social media but it is more important to listen to your customers’ queries. If you listen to their queries, it will help you to increase your fan base and also your business will grow more by solving their queries. And if you are stuck on what to post on social media after so many posts, then by solving customers’ questions you will get the idea on your own. An influx of posts will be there when you adopt the customer-centric approach.

5. Opt for Short-Video Content  

A rise in the popularity of using reels has changed the trend of using long-form videos into reels. This is a popular method used by influencers to keep the audience engaged. Businesses have seen tremendous changes in impressions of an audience by using Instagram reels and YouTube short videos to interact with their audience, showcase their innovative products and create relatable content.  

6. Post Consistently

If you want to earn an audience for your business, consistency is the powerful key. Creating great content and design is not enough unless you post it quite often. Posting consistently creates the psychology in their mind to visit your page again and again because they get connected easily. Now posting consistently doesn’t mean that you should post it regularly. This can result in “content fatigue”. It is the term used when your audience becomes numb to seeing your posts. Subsequently, the frequency of unfollows will shoot up. So, post consistently taking into consideration the “content fatigue” concept.  

7. Provide Value Not Pushy ads  

Extensive promotions and advertisements will lead to the shrinkage of an audience at a fast pace. Around 43% of customers claim that they unfollow the brand because of pushy ad pop-ups. Instead, bestow education and entertainment to your followers for more and more engagement and also to win their hearts.   

8. Create Out-of-the-Box Content

Creating content for your business is the foremost thing. So, don’t just prepare content for the sake of marketing it. You should connect with your audience. Be informational with your content along with marketing it. This way, people will look for your pages more often to gather information about your products and services. Don’t spend too much of your hard-earned money on creating the content as it won’t be worth it.   

These are some of the tools you need for preparing the content:  

  • For standout images – Canva, Adobe Spark, BeFunky, Fotor   
  • For fun animations – Biteable, Boomerang by Instagram, Powtoon   
  • For stunning videos – Animaker, iMovie, Lumen5, Soapbox   

9. Post Blog Frequently

Blogs build the website. It acts as a building block of your website. Social media apps allow you to post anything. Why not use it to post your blogs as well? Post a piece of your blog on social media and in the description part. Post a link to that so that audience can click on the link and reach your web page to read it. This way, the SEO ranking will increase leading to more views and more expansionism.  Posting blogs often will attract users more and more as they will be excited to see the new particulars only. If you made a blog interesting for them and according to their tastes and preferences. The need for blogs is crucial for any website and to make it a success, social media is a great Brahmastra to shoot your ranking of the page.  

10. Collaborate With Other Businesses or Influencers

Collaborating with other businesses or influencers can be a highly effective strategy for gaining exposure and leveraging each other’s audience. However, the success of such partnerships hinges on identifying a relevant and logical pairing within your industry. For instance, if you operate a beauty salon, teaming up with a hairstylist. It would be a more suitable match than partnering with an accountant. Since they serve distinct markets and operate in disparate industries. Other potential partners that may align well with your business. It includes those operating in related fields such as trade show vendors, suppliers, and manufacturers.

11. Make Sure You Include Strong Calls-to-Action

Social media marketing offers the advantage of having a single call-to-action per post. Which is different from having one call-to-action per page on our website. To make our most effective, it is crucial to consider the viewpoint of someone who is scrolling through their social media feed. We need to ask ourselves how our post will appear to them and whether it will be compelling enough to catch their attention.

12. Organize Contest, Giveaways, or Offer Discounts

Who doesn’t like discounts and giveaways? Regardless of the type of business, this method is super cost-effective. It is an impactful way to generate sales. It can also help to promote your products.

Organizing contests or giveaways can also be fun and entertaining. They help increase your engagement rate as potential customers will start engaging with your brand more in the hopes of winning something.

Growing and expanding your business has become the need of the hour nowadays. Without using social media tools, it is impossible to build your business toward a positive graph. You may be using social media apps in a very clumsy way. But having read all the points mentioned above, you will never lose ground.


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